Thursday, July 9, 2009

Why do people spend so much money on fashion apparel?


Fashion has taken itself to the extreme, propelling forward at a high pace; powered by “fashion gurus” such as Guccio Gucci, Mario Prada, Giorgio Armani, this industry has become the new pilgrimage for wishful young girls. The journey to Mecca, Jerusalem, and Kapilavastu, just found a new path due west; the new generation’s sights are on New York, Paris, Milan, and London. The reign of inexpensive, dependable products has fallen and has dawned a new idea of expensive and impractical products.
The view of a costly purse alters over the course of a few months. Constantly competing “artist” tend to battle over who can fit the most brand name labels onto a square foot of fabric. Bragging among women has shaped into a contest of price tags rather than the beauty of the handbag. The overcastting size and petite pocket purses are popular and “head turning,” but the middle ranging size for practicality, no; that defeats the purpose. Tight fit, loose fit, right fit; all shape defining sizes must correspond to mood and exacting event. For this reason, my older sister’s closet consists of a myriad of styles and colors of clothes. Like a manufacturing line, new store bought outfits travel along its conveyer belt for so long before it finds its way out. The piecing together of a large quantity of skirts to complement shirts jacks up the price of life.
Is it really necessary to own five hundred dollar purses or five thousand dollar dresses? Many people would like to know what process these ridiculously over priced designer products go through or magical material they are made of. I have yet to see a woman or man open department store doors and use their new shoes to hover over traffic or use their newly purchased, oversized handbag as a portal to home. When will, not just the consumers, but the sellers come to grips with reality and recognize that they shouldn’t be getting away with over pricing.
The path to sense and sensibility seems to be drifting out of sight as we buy into contemporary ways. The journey a designer's product goes through to get to specialty stores consists of: a plane flight to one of the main fashion hubs, a runway show with hundreds of viewers, a "glamorous" picture on some fashion magazine, a plane flight back to its origins -possibly to be produced in large quantities-, and somewhere in the mix, the approval of a "renowned" person. Everybody wants it if this "renowned" person said it was "stunning" or "fabulous" or even "brilliant" if from London. It is that phrase that is seen on magazines and DVD cases on the front cover- sighted with quotes-. It is that one quote that makes everybody buy into it as if the majority of people can't think for themselves.
'Pastro Fabulasto hails it as "simply eloquent."'
'Fando Marvelousto says "It expels our inner beauty."'
I could be wrong, and just maybe everybody does think that the newly made peacock dress is truly fabulous and bold. Maybe I am the weird one stuck in a misshapen mindset. But I don't think so for I have followers that suffer in the same way as I do. I am not the first to think that common sense is going south passing stupidity on its way down.I found myself walking through a forest of cloth racks in a department store called Dolce when I was looking over to my left and saw the wife of a man supporting a family of five buy a dress. The look on the husbands face grew annoyed as the purchasing process continued. She trotted out the door in a way that said, I wanted it and I got it. I was wondering how no guilt had crossed her mind. She just went right out with a straight face.
Many people seem oblivious as to how they are being shaped to believe whatever someone wants them to believe. But I guess it is "kool" to have these idols "clenched" to our brains and controlling the way we should think. Hey, if Conal O'Brian is making fun of it, then it must be something to laugh about. Well, if the president says it’s the right thing to do, who are we to argue?